A Social Media Analytics Capabilitiy Framework for Firm's Competitive Advantage
نویسندگان
چکیده
Social media analytics (SMA) can provide an organization with insights that would generate greater customer value and subsequently lead to better organizational performance and, thus enable the organization to have a competitive advantage over its rivals. In this paper, we develop a conceptual SMA capability framework which identifies SMA capabilities that an organization should have in order to take full advantage of social media data. We analyzed the business analytics (BA) and SMA literature in order to present a case for the need of a SMA capability framework. Using a thematic analysis of SMA and BA literature, we identified the most relevant SMA capabilities leading to a conceptual SMA framework.
منابع مشابه
Social media analytics for competitive advantage
Big Data Analytics is getting a great deal of attention in the business and government communities. If it lives up to its name, visual analytics will be a prime path by which visualization competes successfully in this arena. This paper discusses some fundamental work we have done in this area through integration of interactive visualization and automated analysis methods and the applications t...
متن کاملIntroduction to Customer Analytics and Data-Led Omnichannel Commerce Minitrack
The continued development of e-commerce, social media, online information search and business intelligence have fundamentally changed the conducting of business in all fields and industries. Virtually all businesses are now facing an omnichannel world, in which presence and activity in a number of different channels determines business success. The rise of digital communications and data has ch...
متن کاملOn Becoming a Strategic Partner: The Role of Human Resources in Gaining Competitive Advantage
Although managers cite human resources as a firm's most important asset, many organizational decisions do not reflect this belief. This paper uses the VRIO (value, rareness, imitability, and organization) framework to examine the role that the Human Resource (HR) function plays in developing a sustainable competitive advantage. We discuss why some popularly cited sources of sustainable competit...
متن کاملAbsorptive Capability and Competitive Advantage: Some Insights from Indian Pharmaceutical Industry
Every firm learns through firm specific methods. This learning process is operationalized by firm’s knowledge management practices. Therefore, knowledge to result in successful learning should be assisted by a combinative framework which can enhance a firms’ absorptive capability. This in turn will play a decisive role for achieving competitive advantage. Current literature in strategic managem...
متن کاملBusiness Analytics and Competitive Advantage: A Review and a Research Agenda
Business analytics has the potential to deliver performance gains and competitive advantage. However, a theoretically grounded model identifying the factors and processes involved in realizing those performance gains has not been clearly articulated in the literature. This paper draws on the literature on dynamic capabilities to develop such a theoretical framework. It identifies the critical r...
متن کامل